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32Red - the name speaks for itself

2017-10-22 11:00:00

The company operates an award winning online casino,, as well as a market-leading poker room,, an online bingo game, and growing sport betting brand, 32RedSport. In July 2015, the Group successfully took over the Roxy Palace online casino brand.

A Brand with Strength

32Red is recognised for being one of the strongest and most popular brands in the UK online gaming market, known for its first-class online gaming entertainment and its award-winning customer service. Since the Company’s formation in 2002, all 32Red operations including marketing, customer support, IT, maintenance of customer accounts and processing of payments have been managed from its offices in Gibraltar.


32Red are licensed and regulated by the UK Gambling Commission, the Government of Gibraltar and the Italian regulator, AAMS. The Company has been floated on the London Stock Exchange governed Alternative Investment Market (AIM) since 2005.

Spoilt for Choice

Users of the website are able to play in excess of 500 casino games including roulette and blackjack, along with poker and sports betting. Currencies accepted are: can play for Euro, sterling pounds or the US, Canadian or Australian Dollars as well as Japanese Yen.

Further Advertising

32Red also advertises to the English Premier League market by hosting numerous advertising boards at different grounds. They were are also official kit sponsors of Aston Villa between 2006 and 2008. On 25 June 2009, 32Red were announced official main sponsors of Swansea City Football Club. The sponsorship ended early after the 2012-13 season. In a two-year deal starting in 2013, they sponsored Crawley Town F.C. The company signed a three-year deal with Rangers F.C. in April 2014 beginning in July 2014. In 2016 they signed a new sponsorship deal with Leeds United F.C.

32Red also invest significantly in UK Horse Racing and are Authorised Betting Partners of British Racing. 32Red sponsor the Arena Racing Company All-Weather Championships since its launch in 2014. This sponsorship sees the 32Red brand associated with over 500 races during the championships. 32Red also sponsor the twilight fixtures at Kempton Park Racecourse and in August 2016 announced their sponsorship of the Haydock Sprint Cup.

Ed Ware, the chief executive of 32Red has revealed the online operator is "evaluating potential acquisitions". He made the comments within the firm's 2015 results, which showed net revenue of £48.7m, up 52% year-on-year.

The main revenue driver was the firm's flagship 32Red operation, which reported a 35% increase to £41.7m. 32Red Italy enjoyed a 54% rise to £1.7m.

Roxy Palace, which was acquired by 32Red for £8.4m worth of cash and shares last July, contributed £5.2m. The overall group's underlying EBITDA, not including its Italian operations, was up 76% to £11.2m.

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