A little bit about Unibet

Although the graphics, sounds and experience overall were clunky and basic at best, they were still cutting edge at the time with many casino fans enjoying their favourite games from home, probably on some sort of Packard Bell desktop PC with 8mb of RAM. Despite these huge jumps, there were still a lot of casino purists who branded online casinos as a fad that wouldn’t be able to match the thrill of real life. Fast forward 20 years however and online gambling demands to be taken seriously.

The Emerald Isle

After Ireland decided to make online gambling available, people were already actively placing lots bets on a daily basis; spending almost €14 million in betting shops and gambling halls to be precise. The uptake in online gaming has been no shock thanks to this pre-existing love of gambling, keeping in line with the UK and the rest of Europe when it comes to having a punt online. It is now estimated that 2% of Ireland's adults gamble online, a figure which has grown year on year since 2015.

Gambling companies appear to have taken heed of these figures and the biggest players have all formulated strategies to expand in Ireland, ready to capitalise on an already established physical market that boasts high numbers of bingo players, horse racing fans and casino visitors.