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Bet365 finally nail Australian market

2017-08-08 11:37:40

In the UK and Ireland, Bet365's revenues have long been in the green. In 2016, Bet365 posted a whopping $1.65 billion in revenue over 12 months - a massive increase on the year before. However, not all markets perform as strongly as its European core.

Aussie market launched five years ago

In 2012, Bet365 launched its brands to the Australian consumer. Given Australians' fondness of pokies and sports, one would have assumed an easy game. While Bet365 didn't perform badly per se, the company - unlike in Europe - had to establish its brand first.

Luckily, the Australian division of Bet365 was able to borrow funds from its parent company. Bet365 Australia still owes its parent company A$133 million, and it is only in light of Monday's news that Bet365 Australia can seriously consider paying back its loan.