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Genting Casino's Social Responsibility Pledges

2017-07-20 10:47:05

The Genting Corporate Social Responsibility policy covers areas which are responsible gaming, their people, the local communities in which they operate and the environment. They know that they have a responsibility not only to their customers but also to the rest of the world and its inhabitants and so they work towards these goals with vigour and tenacity.

In their own establishments and online they aim for an atmosphere that centres around the values of respect, responsibility and professionalism. They are known to invest significantly in staff recruitment and training. They also have a great attitude towards customer relations working with partners such as GamCare, so that they can respond effectively and quickly to customer needs and concerns and that all their customers feel safe, protected and respected.

Local Communities

When a Genting establishment moves into a location one of their primary goals is becoming a pillar of that community and showing it the respect it deserves. This translates into being a responsible corporate citizen and minimising any impact that business may have on the people of the cities including control of noise, disturbance to local residents and building maintenance.

It is also about how they support local communities. Genting engages with and fundraise for local charities in a major way. This locally based activity is strongly supported by the company in various ways so they can all make a positive and lasting contribution to the local area.


As a major casino operator Genting are extremely vigilant and aware that they must always minimise their external impact on the environment. They achieve this by having a comprehensive and effective list of various systems and procedures that cover how they operate each of their businesses.

They continue to work to identify and source sustainable and effective ways to minimise energy consumption and fuel efficiency. All Genting casinos work hard to ensure that they operate systems of effective waste management and recycling. They are forever passionate sourcing their products and merchandise from only the most sustainable and environmentally friendly of companies and sources.

It is firmly within the Genting system of beliefs that it is the responsibility of the corporate and individual citizen to play their part in the preservation of our environment for future generations to come and to make sure the world is kept right for both the local communities and beyond. In doing so, they believe that they can make a positive contribution to a more sustainable and bright future locally, nationally and internationally.

St Basil’s Homeless Charity

Genting also play a large role in the development and maintenance of one of the most involved charities in the Birmingham Area, St. Basil’s. Their website gives the following summary:

St. Basils was launched in 1972 as an overnight shelter called the Boot at the rear of the disused St. Basils Church in Digbeth Birmingham. Within three years the charity had developed and opened a further shelter for young women in Yardley. As the charity expanded both financially and in reputation it added counselling services to its key function of providing a safe haven for the city’s young homeless. During the 1980’s several other accommodation units were added including one for young homeless mothers. In the early 1990’s two supportive accommodation units were opened for medium and long stay residents in education and/or employment.

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