Great news for Paddy Power with new partnership2017-08-04 06:57:04
Paddy Power sign new five-year contract
It’s been a busy summer for Paddy Power and this latest big signing will please Paddy power management and followers alike. Paddy Power have just entered into a five-year partnership with Sports Information Services (SIS). Paddy Power will be hoping to stay at the top of the sports operator table and under the five-year deal, SIS will provide Paddy Power branded retail television channels to the operator.
Innovation is at the core of the Paddy Power brand
Paddy Power pride themselves on their creative spark and with this deal, it looks like the renowned Paddy Power innovation will continue to flourish. Paddy Power will also become the first sports operator to utilise Complex Automated Production (CAP), which is a new production technology from Sports Information Services that enables operators to access a greater variety of content, This move should see Paddy Power continue from strength to strength on an online scale.
Paddy Power are delighted to have SIS on board as they look to entice more customers to their online site. Paddy Power’s director of product and innovation, Michael Ahearne, commented: “Paddy Power always aim to use the latest technology to ensure we’re providing our customers with the best product available, and SIS’s newly developed and innovative CAP is one of these tools.” Paddy Power know that their competitors will be keeping an eye out for new technology which will help them so this looks to be a very smart move from the Irish bookmaker.