Kindred Group Revenue Up 32% Thanks to 32Red

The Kindred Group is a Stockholm based online gambling operator which consists of 13 top casino brands including Stan James, iGame, Unibet and 32Red. The company offers online gaming products such as online casino, online poker, online bingo, sports betting, scratch cards, soft games and live betting to over 16 million customers across 100 markets. The Kindred Group aims to offer their customers the best user experience possible while ensuring a safe and fair gambling environment. The company is known for innovation and development in areas such as technological advancements, mobile solutions, new product launches and player safety and responsible gambling improvements. In June, the Kindred Group acquired the 32Red online casino which has seen a 32% jump in their profits for Q2.

32Red Takeover

On June 7th, the Kindred Group announced the takeover of online casino operator 32Red. Under the deal, the Swedish company paid 196p a share for the company, a total of £175.6m. The purchase came after 32Red had a record breaking 2016, reporting a revenue of £62.5m. The event was described by the Kindred CEO, Henrik Tjärnström as “the single most important event of the quarter”.