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Ladbrokes will own the naming rights to the PGA Pro-AM Series as well as the PGA Legends Tour, they will also run other various activations at major golf events in the country.
Ladbrokes agrees deal with PGA of Australia
2017-05-24 14:09:20This means that betting heavyweights Ladbrokes will serve as the official online betting partner of the golf organisation.
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Ladbrokes will own the naming rights to the PGA Pro-AM Series as well as the PGA Legends Tour, they will also run other various activations at major golf events in the country.
David Pryles, Commercial General Manager of the PGA of Australia, said: “To have an internationally renowned brand and market leader partner our Pro-Am, Legends events is a huge boost to professional golf in Australia.
“This alignment will benefit both PGA Professionals as well as amateur golfers and it’s great for the profile of our sport.”
“We are very proud to be involved in sporting codes across Australia, and are excited to join forces with the PGA of Australia,” said Jason Kibsgaard, chief marketing officer at Ladbrokes.