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Ladbrokes secure New Media Deal with The Racing Partnership

2017-08-11 12:22:28

Ladbrokes is one of the oldest bookmakers in the UK having been founded way back in 1886. Over the past 130 years, the company has established itself as one of the biggest and most respected names in the industry. Ladbrokes is probably most well-known for its excellent sports betting platform but the company also boast a fantastic online casino, offering an excellent suite of casino games, slots, poker, lotto and bingo. The company is known as one of the world’s leading bookmakers for horse racing betting and has recently signed a media rights agreement with The Racing Partnership which will only further bolster that reputation.

More Live Horse Racing Coverage

The Ladbrokes Coral Group has announced its agreed a new media rights deal with The Racing Partnership (TRP). Under the agreement customers across Ladbroke Coral’s 3,820 betting shops in the UK and Ireland will be to enjoy more live horse racing coverage. The Racing Partnership is a joint venture between Arena Racing Company (ARC), the UK’s largest racecourse owner and operator, and seven independent UK racecourses. Ladbrokes betting shops will now have access to live coverage of horse racing from ARC’s 15 race-courses and seven independent venues. This includes racing from venues around the globe such as South Africa National Racing events.