LeoVegas sign Partnership with Brentford FCFriday, Aug 18, 2017 06:38
Since its launch in 2012, the online casino company has had a meteoric rise and this has without doubt been bolstered by their commitment to self-promotion and branding. A major part of self-promotion is sponsorship, this allows for people to associate your brand with another, which is especially effective when it is a brand that people like and see often. It also helps your brand when you are associated with something that is seen as being good, like a football team that works hard in the community, a football team like Brentford.
This sponsorship is a great deal for absolutely everyone involved in it. The club will get some much-needed funds which they can then use for administration costs and wages for staff and players along with programmes that encourage the development of younger players and promote the advantages of sport in the community. It is also obviously great for LeoVegas as they are getting their name out there to a whole new audience of fans and spectators who will, therefore, be more likely to make their way over to the LeoVegas site and start playing games or placing bets.
The deal is set to last for a total of two years, that is what the contract says but if the club and LeoVegas are happy with how the deal has gone for both parties then I would expect that a renewal of it would be on the cards, perhaps for another two years or maybe for longer.
The deal states that LeoVegas will be shirt sponsors meaning their logo will be displayed prominently on the jerseys of all the players in all the variations of the kits for the next two years. The logo will also be on in various locations in their home ground Griffin Park, including above the goal at the Brook Road end of the stadium and on the Braemar Road stand as well as on pitch side.
The head of LeoVegas in The UK and Ireland, Jon Sinclair was thrilled with the deal, saying: “We’re delighted to announce our partnership with Brentford FC. The much-loved club is, like us, ambitious and innovative – which perfectly aligns with our technological expertise and mobile first ethos.
“This partnership marks an exciting growth in our sports offering and offers the perfect platform for us to engage with more football fans – something which is important for us to do over the coming months as we focus on the evolution of our sports betting product.
“Brentford play in one of the most-watched leagues in the world and have incredibly loyal fans – we’re thrilled to be at the heart of the action with them.”
These statements were mirrored in the statement made by Mark Devlin, the Chief Executive of Brentford FC, as he said: “I’m delighted to welcome LeoVegas on board as a partner of the Club. We are pleased to add a rapidly growing brand like LeoVegas to an already strong commercial family that includes local, national and international companies.
“During our discussions with LeoVegas, it was clear that they were a company we could work with. There was a synergy between us and the benefits of the relationship appealed to all parties. We believe there are common values we share and we look forward to working closely with LeoVegas over the next two years.”
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