Mika Hakkinen Champions Unibet2017-05-29 12:38:37
The double F1 world Championship winner won’t just be popping up on advertisements for the site but will also have a much more hands-on position within the company. In this role, he will be consulting on the creation of new media content and advertisements that will promote the firm.
Unibet will also use his expertise in Formula 1 to lend a hand in strategy when it comes to Unibet’s expansion and advertising in that betting market. Häkkinen, nicknamed the "Flying Finn", won the Formula 1 Driver's Championship in both 1998 and 1999 driving for team West McLaren Mercedes. The advertisements that the “Flying Finn” of Unibet is going to produce will apparently include snippets of his internal monologues before a race, and analyses of his actions during it.
Hakkinen announced his Unibet partnership to his followers on Twitter with a tweet simply saying “Ladies and Gentlemen, very proud to join Team Unibet! Hope to share you some insights for the coming season..”
Hakkinen also noted that Unibet is a top provider of online sports betting and that he is pleased to be a part of their team.