Paddy Power & Lucky Generals continue ‘You Beauty!’ UK campaign

This weekend the Irish bookmaker launched its latest ‘You Beauty! The Bus Driver’ campaign advert featuring a long-suffering coach driver and his woes at having to ferry unruly football fans.

Launched last November, ‘You Beauty!’ continues Paddy Power’s TV marketing guidance under long-term creative agency Lucky Generals. The UK advertising campaign was the first launched by the bookmaker following the completion of its £7 billion mergers with competitor Betfair (completed February 2016).