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PokerStars to change the pace

2017-06-27 14:24:47

The Biggest Signing of the Summer!

It was revealed over the weekend that PokerStars, by far the number one online poker room in the industry and a major player in online casino gaming, had signed Olympic and world champion sprinter Usain Bolt to a sponsorship deal with the site. Bolt was the one announcing the deal during a social media chat session with another recent PokerStars signee, comedian/actor Kevin Hart. In the discussion, Bolt stated that “PokerStars is a winner and I’m happy to join Kevin in helping to bring poker and PokerStars to the masses. It’s a challenging game that’s fun, social and competitive, so I’m pleased to be able to introduce it to my fans and to people around the world.”

A Role of Mystery

Just what Bolt will be doing isn’t exactly known, other than, like Hart, he will be involved with marketing campaigns and live appearances that are “geared towards introducing new audiences to poker,” according to Eric Hollreiser, the Vice President of Corporate Communications with PokerStars. “Usain is a fierce competitor who pushes his game to the limits,” Hollreiser said. “But he’s also one of the most-liked athletes in the world. His strong global following and winning personality will help us to introduce poker in a fun, social, and fast way.”