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Sky Bet signs deal with Signal's Customer Identity Solution

2017-04-07 15:53:26

Like many gambling and casino websites, Sky Bet needs to ensure that both its customers' data and identities are protected, but also that the company has sufficient information to prevent fraud and provide its players with adequate communication. This isn't always an easy gap to bridge. On the one hand, increasing numbers of customers demand that their data remains private, on the other hand, players want companies to proactively protect their data and provide them with advertising and information that is useful, personalised and meaningful.

Changing Customer Trends

Today, players play on numerous websites, they have favourite teams, players, venues and some like to give the slot machines a go during the break. Some may put down a bet via Sky Bet on the football team they dislike, but only to make a potential loss more bearable. Such erratic customer behaviour can lead to customers suddenly seeing online ads for bets on teams that they thoroughly dislike.
Sky Bet has found a solution for this conundrum, using tracking data. Sky Bet, part of the British Sky media conglomerate, has teamed up with Signal's Customer Identity Solution.