Unibet announce deal with Supercar Championship

Unibet who are best known for their online betting platform and gaming site have recently announced that they will partner up with the ever-growing Australian motor-racing series ‘The Supercars Championship’ for a period of two years.

This new deal, which was put into effect at the weekend means that Unibet will begin to serve as the Supercars Championship’s official betting and wagering partner for the duration of the series.

This is a great deal for Unibet as they will be able to promote their site through a large amount of on-track signage at all race events and other race related events. The deal also allows them to solely partner with the series on various joint initiatives including special promotions and prices that will be exclusive to the Unibet platform.

According to both Unibet and the Supercar Series this new partnership will focus heavily on digital content integration, which means that they will push towards the goal of “deeper understating” of statistics behind the sport for their customers and other fans using the techniques and technology that Unibet have to offer and the raw data that running a series of races provides. This will no doubt boost the profile of the Supercars Series spectacle as motor sports fans will be a lot more likely to stumble across it when it is being promoted on and integrated into the Unibet site making the deal a true win win scenario for all involved.