Unibet Become Title Sponsor of Premier League DartsTuesday, Nov 14, 2017 11:16
Unibet are set to expand their already impressive collection sponsorship agreements by becoming the title sponsor of the acclaimed Professional Darts Corporation’s (PDC) Premier League Darts series in a 3-year deal that will run from 2018 until 2020. Under the new deal, the competition will be renamed as the Unibet League.
“A Phenomenon in British Sport”
Unibet will take over from Betway as the title sponsor of the 16-week tournament which takes place across the UK, Ireland and the Netherlands, while Berlin, in Germany, is being added to next year’s roster. Next year’s PDC is already shaping up to be the biggest yet, PDC Charmain Barry Hearn said: “The Unibet Premier League will be bigger than ever in 2018, with our success in the UK, Ireland and more recently the Netherlands leading to the introduction of a league night in Berlin next year, and it promises to be a special tournament. The Premier League’s growth since 2005 has been a phenomenon in British sport and it’s another boost that Unibet were so keen to add this prestigious event to their growing darts sponsorship portfolio.” The 2018 Unibet Premier League will begin in Dublin at the 3Arena on Thursday February 1st, less than a week after the Unibet Masters 2018 finishes.
Unibet and Darts
Unibet has a long-running association with darts going back to the first Unibet Masters series which was held in 2014. The company now sponsors 13 events high profile darts events including the World Grand Prix, Champions League of Darts, World Series Finals and Melbourne Darts Masters. To celebrate the new deal Unibet have released a number of videos on social media featuring some of the biggest names in darts including current champion and three-time PDC Premier League Winner Michael Van Gerwan and last year’s runner-up Peter ‘Snakebite’ Wright.
Announcing the new sponsorship agreement Ebba Ljungerud, Chief Operating Officer of the Kindred Group (the online casino conglomerate which Unibet is part of) said: “Darts has been one of the fastest growing sports in our sponsorship portfolio in the UK and we are extremely excited about extending our partnership with the PDC to become the new sponsor of the Premier League. Darts is an action-packed betting sport and we will continue to bring our best-in-class activation and offer to all the fans.”
Unibet is one of the largest and most popular online gambling companies in the world boasting more than 9.5 million customers in more than 100 countries. Unibet is part of the online gaming conglomerate the Kindred Group, alongside 13 other online casinos including Stan James and 32Red. Visitors to Unibet can enjoy both sports betting and online casino games. The online casino at Unibet offers a wide range of slots, table games, bingo and live casino from some of the best games developers in the industry including NetEnt, Microgaming, WMS, Genesis and NYX. Unibet has a diverse sponsorship portfolio that includes football (Aston Villa), cricket (Warwickshire), racing (Australian Supercars Championship) and of course darts.