This site contains commercial content

EveryMatrix launches new GamMatrix CRM System

2017-02-24 13:32:16

Initially unveiled at ICE 2017, the intelligent CRM system aims to drive client retention and player engagement metrics by utilising a number of real-time data points combined with refined user variables attributed to player behaviour.

EveryMatrix clients will benefit from better-targeted customer messaging and further segmentation of their player databases through in-play engagement and analysis of user gaming habits.

The technology suppliers, development team states that the intelligent system will lead to optimise performance with improved marketing ROI and reduced customer churn throughout its partner network.