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Gambling on the White House: Putting Money on the Trump

2016-03-19 15:39:33

Republican Donald Trump and Democrat Hillary Clinton took a huge leap in securing their parties' presidential candidacy on Tuesday. Super Tuesday, which marks one of the most important deciders on who will run for White House in the United States, saw both candidates gain majority support. Both Donald Trump and Hillary Clinton secured seven states. Clinton's success came as less a surprise than Trump's. Clinton's outcome was predictable with securing support in many of the Southern states, where Clinton and her husband, former President Bill Clinton, began their political careers. Trump's victories, on the other hand, stretched into the deep south and as far north as Massachusetts.

Analysts, who had previously ruled out Trump as the Republican candidate, are flabbergasted. As the race to the White House, cumulating in the US general elections on 8 November 2016, is accelerating, and the campaigns are taking form, several bookmaker companies are following the developments closely.

Donald Trump's odds at winning the presidential seat improved significantly at Ladbrokes. Following the Iowa caucuses in early February, Donald Trump's odds to become US president improved from 7/1 to 9/2. After Super Sunday, the odds stand at 2/1. Hillary Clinton, however, is considered the most likely winner of the 2016 presidential election. Her odds are currently at 8/15.

Paddy Power similarly rates Trump's chances at 2/1, while Clinton is predicted to win at 1/2. One of the most profitable bets, yet less risky that the probability of Michael Bloomberg (40/1) or John Kasich (80/1) winning, is the bet on Marco Rubio. Rubio's odds stand at 16/1.

The picture looks similar on the betting slip entitled Presidential Nominee. Clinton is predicted to be the democratic candidate at 1/33, with Bernie Sanders in pursuit at 12/1. Trump's chances to run as republican candidate currently stand at 1/7, followed Marc Rubio at 11/2.

But what do these figures mean for the gambling industry, other than winners and losers, and increased profits for betting companies?