Playtech forms partnership with Captain Up

Seeking to boost its client retention capabilities, gambling technology and platform provider Playtech has entered a strategic partnership with real-time user engagement specialists Captain Up.

The partnership will see Playtech incorporate Captain Up real-time engagement and retention tools which will reward in-play customers playing on the Playtech client network.

Captain Up engagement tools, combine social communications, gamification mechanisms and active rewards to incentivize players, with the company claiming that its services help develop partner retention beyond a ‘static interaction’.

Captain Up development teams have prior industry experience having worked on retention based project and games for UK operator Ladbrokes and 888 Bingo.

Commenting on the retention focused partnership Shimon Akad, COO, Playtech, said: “This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics. We have known about Captain Up for some time and we’re very pleased to be working together.”

Implementing Captain Up engagement tools, Playtech teams will look to drive initial partner benefits for user real-time interactions and enhanced player loyalty.

Uri Admon, Founder and CEO, Captain Up, welcomed Playtech as partner stating: “We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximise user value, using our Engagement and Retention platform.”