This site contains commercial content
read
click

UKGC to Boost Advertising Enforcement

2018-08-07 10:03:12

Take that, and partner it with what many have labelled as “irresponsible advertising,” and it’s easy to see why many believe that UK gambling advertising has become a free-for-all. Standing for it no more, the UK Gambling Commission (UKGC) has announced that it’s now boosting its advertising enforcement and will go to greater lengths to protect consumers.

If the UKGC is to be believed, the time is now to clean up advertising within the online gambling domain. New rules will enable the regulator to fine any brands that are found to be in breach, with these fines set to be bigger and firmer than ever before. The new rules will come into effect from October 31st, with the UKGC certainly relishing in the power that it’s about to wield. The UKGC feels that by widening its ability to target rule breakers, it can bring operator advertising in the gambling sector under control.

The extent of the new measures isn’t solely focused upon fines. To combat misleading advertising, complaints processes are also being improved, with operators no longer able to silence those that have been misled. Under the new rules, customers that believe that they’ve been wronged or treated unfairly will be listened to more intently, along with having an eight-week window to file a complaint with the operator.